The Miu Miu woman possesses a creative intelligence and an overtly rebellious sense of fashion, perfect for a label that defies any preconceived category or aesthetic. It is fitting then that the seasonal advertising campaigns have often featured emerging actors: Miu Miu celebrates the outsider, the iconoclast, and the risk-taker.
The S/S 16 collection is a study in extreme contrasts: tweed, jacquard, knit, satin, gingham, lace and leather are all featured simultaneously in complex, textural compositions. The colors are as diverse as the materiality comprising greys and taupes intercut with deep maroon, gold, and blue. The forms range from the exaggerated trench with white and brown leather to a yoked cotton shirt drawn straight from the prairie.
For the S/S 16 campaign, long-time creative partner Steven Meisel brings the collection to life through a series of elegant portraits featuring a quartet of new, international actors – contrasts in themselves – Millie Brady, Julia Garner, Matilda Lutz and India Salvor Menuez.
Always the consummate craftsman, Meisel presents his impeccable images in a frank, straightforward manner. Tightly cropped, asymmetric, and shot against a neutral grey backdrop, the actors directly confront the camera in a manner that highlights their expressive range and luminous beauty. The neutrality of the approach reveals the richness of the eclectic looks coupled with the palpable intelligence of the women.
Photos © Miu Miu / Meisel.
How do you like the ad campaign? How do you like the choice of actresses instead of models?
