Salvatore Ferragamo`s S/S 15 Collection Campaign by Mert & Marcus

Massimiliano Giornetti has unveiled the Spring Summer 2015 collection campaign shot by Mert Alas and Marcus Piggot in Los Angeles.



Ferragamo's rich history and modern glamour flow throughout the campaign. Reflecting pools complimenting the golden light innate to California set the stage for a collection imbued with luxe texture and artisanal detail true to Ferragamo’s colorful legacy of craftsmanship and innovation. The cast of Daria Werbowy and Arthur Gosse represent Giornetti’s effortless style.



The wedge and platform sandals are revived from the Ferragamo archives as tributes to Ferragamo’s origins in bespoke design for Hollywood’s cinematic starlets. In exotic skins and mixed materials, tradition is reborn as iconic styles are given new meaning.



Creative Director: Massimiliano Giornetti  Art Director : Baron & Baron  Hair: Garren Defazio  Make Up: Lucia Pieroni  Pictures © Salvatore Ferragamo.

How do you like Ferragamo`s spring/summer campaign?

Salvatore Ferragamo S/S 14 Ad Campaign: Daria Werbowy & Sean O`Pry by Mert & Marcus

  The warm afternoon light passes through solids of intense colours, immediately revealing the Californian setting.    Distinct and undeniable shadows multiply on structures reminiscent of the work of Mexican architect Miguel Angel Aragonés.    They produce intangible geometries that amplify the scene creating a sense of dynamism and possibility.    This sensual yet rigorous set features Daria Werbowy and Sean O’Pry, shot au naturel by Mert & Marcus.    The photos capture gestures and movements - as if in pause mode - but not freeze-frame. There is an intense but relaxed energy to the pictures: the mellow colours and athletic physicality communicate vitality, warming the clean lines of the clothes and the laudable precision of the accessories.    The dialogue between geometries and sensuality creates subtle short circuits, suggesting seductive scenarios against the light.    Creative Director: Massimiliano Giornetti  Hair: Garren Defazio  Make-Up: Yadim   Pictures © Salvatore Ferragamo.

Amazing photos. I love how the light clothing is contrasted by the intense background-colours. You can almost feel the summer-heat when looking at the pictures. Mert & Marcus stayed true to their style of dense atmosphere & brilliant colours here - beautiful!     How do you like the ad campaign?

Retrospective: Gucci (by Tom Ford) Ads F/W 04/05 by Mario Testino

Picture source: Calliope Fashion, license: Creative Commons (by-nc) 2.0

What exactly was it, that made Tom Ford Gucci so fabulous, hot & exciting, that is missing nowadays?