
In the evening of march 27th Salvatore Ferragamo celebrated the inauguration of the exhibition “The Saint Anne, Leonardo da Vinci’s Ultimate Masterpiece” at the Louvre Museum in Paris, acting as the sole sponsor.

An Italian dinner for 60 selected guests was held in the baroque setting of Café Mollien.

Virginie Ledoyen
Beginning with an exclusive preview of the exhibition, where guests were able to admire Leonardo’s masterpiece, which has just been restored under the guidance of exhibition curator Vincent Delieuvin and the Italian restorer Cinzia Pasquali, the evening continued with a private visit of the museum.

James Ferragamo and Dolores Chaplin
The President of the Louvre, Henri Loyrette, accompanied the Ferragamo family and a selected number of celebrities and VIPs to admire the masterpieces in the Denon Wing.

Hilary Swank wearing a dress from Ferragamo`s PreFall 2012 collection.
For the celebration of the Italian genius Leonardo in the Parisian temple of art, Ferragamo decided to build an event totally framed within a “made in Italy” context: floral arrangements of roses, ranunculus, anemones and tulips in shades of red were delivered directly from Italy, and the dinner featured typical products from Tuscany.

Ferragamo designer Massimiliano Giornetti and Virgine Ledoyen.
In addition to the members of the Ferragamo family, many prominent guests attended the preview including, Hilary Swank, Carole Bouquet, Virginie Ledoyen, Elisa Sednaoui and Dolores Chaplin.

Elisa Sednaoui wearing a silk suit from Ferragamo`s Resort 2012 collection.

Ferruccio Ferragamo and Hilary Swank in front of DaVinci`s "The Virgin and Child with Saint Anne" masterpiece.

Dolores Chaplin

Hilary Swank and Massimiliano Giornetti in front of the Mona Lisa.
Pictures are property of Salvatore Ferragamo.
What a marvelous event! Everything is so tasteful, sophisticated and timelessly classic. Italians really have the best taste in the world.
What do you like best about the event?

'I always say that the right dress in the right moment can change a woman’s life. A Cavalli dress, a drop of the Cavalli fragrance and a strong personality will ensure a woman won’t go unnoticed and to draw the attention to herself.' says Roberto Cavalli.

The fragrance belongs to the ambery floral family. It is an exuberant and sunny fragrance whose top notes, lit by pink peppers, exude a genuine strength of character. Vibrant and sensual, it exhilarates and mesmerises from the very first contact.
At the heart of the perfume one finds all the majesty of the absolute of orange blossom. It is a colour as much as a scent that reveals an ultra-feminine trail and leaves no-one indifferent.
This sensuality finally wraps itself into the captivating base notes of the Tonka bean that leaves an appetizing imprint on the skin.

Seduction inspires the campaign for the new Roberto Cavalli fragrance.
A mysterious, intriguing, elegant, glamorous story told in enchanting, sensual images. Elisa Sednaoui stars in a role play where the woman creates her own destiny.

The location for this story of seduction is a sumptuous and aristocratic Italian Palazzo, close to Rome. The interiors allow director Johan Renck to masterfully capture the essence of the Cavalli woman through spectacular filming.

A naked Elisa awakes in her bed in one of the rooms in the Palazzo and, with seductive feline moves, sprinkles a few drops of fragrance onto her neck and back, then pulls on a fabulous tiger-striped dress. The final touch is a necklace bearing a talisman.

Her next apparition is at an exclusive party on a summer night, where guests exchange nothing but looks and whispered words as they meet and mingle. Nobody is expecting the arrival of this superior surreal creature. With feline grace and the energy of a rebellious being, Elisa crosses the courtyard of the Palazzo to reach the party, while the image of a tiger, the alter ego of the Cavalli woman, materialises and accompanies her into the centre of the human universe.

Silk dresses her, gold adorns her neck, and the perfume transports her. Her dress covers and uncovers her, preceding and following her like an impregnable wave.
Elisa lingers a moment, before making her entrance, the event the whole party is waiting for. She attracts the gaze of all those present, who recognise in her a woman who steals the limelight on the stage of life.
All her lovers shunned, Elisa walks into the spotlight and the mood turns vibrant. Warmth invades the air and life becomes a show. Men and women are irresistibly drawn to this charismatic sensual female.

Elisa picks him out among the guests: this is the man she wants to capture.
She heads towards him, pulls the magic talisman from her neck and throws it at her prey. Hypnotised by the seductive essence of the Cavalli woman, he is the envy of all. She doesn’t go unnoticed.

Pictures are property of Roberto Cavalli
I agree that a perfume is as important as a dress to feel sexy. A fragrance you love lifts you up and adds that "invisible, final touch" to your look and personality. It indeed takes the right fragrance (among other things) to create your own destiny.
How do you like the campaign? Girls, can you identify with the confident, sexy seductress? Boys, would you fall for her?
Elisa Sednaoui will be the face of the new Roberto Cavalli fragrance for woman, to be revealed in February 2012.
Elisa Sednaoui was born in Italy and spent her first 6 years in Egypt. She is the niece of the famous photographer Stephane Sednaoui and the goddaughter of the French footwear designer Christian Louboutin. She is a rising Italian actress and model who appeared on the cover of several upscale magazines.
She has proven her talent as an actress in the French movie “Bus Palladium” directed by Christopher Thompson. She will soon feature in David Manuli’s Italian adaptation of “The Legend of Kaspar Hauser” with Vincent Gallo and “L’amour dure trois ans”, adaptation of Frédéric Beigbeder’s best-seller. Her multi-artistic personality also expresses itself in music (on a project with French composer Thomas Roussel) and in filming (with a documentary on Egypt she directed).

“As Cavalli house, I feel like I have a tiger inside”, said Elisa Sednaoui. “I’m blessed and very grateful to have the opportunity to be the face of the Roberto Cavalli fragrance, it’s a real honor”.
“Elisa is self-confident and she has an amazing personality. She has got this animal side, she is enthusiastic, really sexy with a stunning body and hypnotic eyes. She is the woman every woman would like to be, so she is the real Cavalli woman” said Roberto Cavalli, President of Roberto Cavalli house.
Elisa has signed on to do print and TV ads for the Roberto Cavalli fragrance for a worldwide campaign with Johan Renck as the film director and Steven Klein as the ad print photographer.
The new Roberto Cavalli fragrance will be on counter in spring 2012.Source: Roberto Cavalli