Sunday, August 28, 2016

Miu Miu 'Found Narratives' Ad Campaign F/W 16/17 by Alasdair McLellan


Actress Amanda Seyfried leads an enigmatic cast of characters through a weekend of playful reverie, in Alasdair McLellan’s debut campaign for Miu Miu.


“Any hour for my friends” is the motto inscribed on the sundial in the gardens of the historic Norfolk estate, Houghton Hall. With its 24-hour lived-in decadence, it is the perfect environment in which to explore the layers of modernity and history in the motifs of this collection.


In Found Narratives, meta-history is laced with playfulness and female-empowered fun. The Player, The Ingénue, The Whisperer: a cast of characters represented as subverted archetypes of high society.


This season`s Miu Miu girl reinterprets the sartorial rules of the past. Tweed, argyle sweaters, oversized frilled collars and pearl slippers that speak of heritage, faith, craftsmanship, uniform and purpose are irreverently re-mixed for play and pleasure – a weekend of laughter and games.


In this playground of the imagination, the Miu Miu girl is carefree but not careless. Social and cultural divisions are abandoned. Her day blurs into night as one long, colourful occasion unfolds and a game of invention and role-play emerges. The collaged layout of the campaign, emphasising the idea of “Found Narratives”, also alludes to the Insta-reality of the new Miu Miu girl, whose life is played out off-screen with friends in a real-life daily performance.

Photos © Miu Miu.

How do you like the ad campaign?

Friday, August 26, 2016

Marni Sunglasses F/W 16/17









Photos © Marni.

What are your favourites?

Saturday, August 20, 2016

Michael Kors Collection PreFall 2016










Photos © Michael Kors.

How do you like the collection? What are your favourite looks?

Monday, August 15, 2016

Swarovski 'Brilliant Inspiration' Ad Campaign by Tim Walker

Swarovski is set to launch an inspiring new brand campaign titled Brilliant Inspiration in september. Starring eight brilliant talents from the worlds of art, design and style. Consisting of eight striking portraits shot by Tim Walker, the images represent an anthem for creativity, designed to break through boundaries and open up a world of possibilities beyond.


The portraits in the Brilliant Inspiration campaign include Rodarte's Kate and Laura Mulleavy, champions of exquisite and original American fashion, surrounded by their delicately crystallized butterflies.


Edward Enninful, W magazine's Creative and Fashion Director and the visionary behind many runway shows, campaigns and shoots for fashion's global players, wears an immaculate suit crawling with bejeweled insects.


Shoe and accessories designer Charlotte Olympia Dellal, with her distinctive nostalgic take on contemporary styling, sports her famous Kitty flats as Playboy Bunny ears.


Jason Wu displays his refined, modern take on old world feminine glamour, from fashion to furniture, by draping himself in breathtaking, intricately embellished embroideries.


Supermodel Karlie Kloss, who also is the new face of Swarovski's consumer campaign.


Mary Katrantzou, the 'maximalist' fashion designer famous for her explosive prints, who dramatically clutches a richly embroidered creation to her chest. 


Thom Browne, the master of impeccable tailoring is captured with an extravagantly crystal-encrusted briefcase, giving him a distinctly 007 air.


Makeup artist Isamaya Ffrench, who has elevated her unconventional craft to an art form, stares defiantly at the camera, paintbrush in hand and a palette of scarlet crystals, next to a disembodied model's head.

Photos © Swarovski.

I`m superloving the campaign. Tim Walker`s precision and creative play with angles, proportions and perspective is fascinating. It`s amazing the see the designers and artists work the crystals, too.

What is your favourite photo?

Thursday, August 11, 2016