The new Roberto Cavalli advertising campaign for Spring/Summer 2012 revolves around the iconic beauty of four Supermodels: Naomi Campbell, Karen Elson, Kristen McMenamy and Daphne Groeneveld are the Florentine designer’s muses, as he chose to represent the collection through women who embody the standards of a modern appeal.
Steven Meisel shot the campaign in the studios situated on Pier 59 in New York, set against a monochromatic background which emphasises the splendour of the printed silk dresses and the garments, illuminated by golden embroidery and sumptuous embellishments. The make up was done by Pat McGrath.
Pictures are property of Roberto Cavalli
A static equilibrium, a structured form that creates a perfect geometry, with Naomi Campbell capturing attention with her magnetic gaze, bright and sensual. An extremely sophisticated and feminine vision.
Ladies and gentlemen, this is my favourite campaign S/S 12!
It is ABSOLUTELY PERFECT; it features four stunning Supermodels, representing different types of women in different ages, in breathtaking dresses. It is shot by my favourite photographer, who knows that 'the perfect woman' in the perfect dress doesn`t need any further addition. I love that this campaign doesn`t try to manipulate me by adding 'lifestyle scenes' or 'emotional promises'. This campaign fully stands on its own, shining and impressing with what it is: pure luxury. The world`s most beautiful women wearing stunning gowns being shot by one of the best fashion photographers of our time. Once again, Roberto Cavalli shows his true understanding of beauty and it`s perfect staging by picking only the best of everything, reminding us that luxury is not just in the opulent surface but runs deep.
The Roberto Cavalli Fall/Winter 2011-2012 advertising campaign stars Natasha Poly, Mariacarla Boscono and Karen Elson. They are exceptional muses of the Florentine designer, who chose to use women with different personalities and appearances through which to represent his collection. Each of them embodies a characteristic of the Cavalli women: sensuality, sweetness and determination.
Mert & Marcus, who have for many seasons interpreted the spirit of the Maison Cavalli collections, shot the campaign in Black Park, a beautiful location not far from London.
Nature and the clothes come together. Set in a charming woodland, flowers, trees and leaves create a magical, mysterious and enchanting atmosphere. The setting is complemented by three elegant creatures, while at the same time a kaleidoscope of images created by mirrors and refractions of light are unfolding.
In a dream-like and metaphorical setting, the duality of a woman is expressed by armour-like clothing, animated with bright metallics: a light that is turned on and shapes the body from within, that sculpts the female anatomy and transforms it, rendering it futuristic, ready to embark on the path to a new sensuality.
Copyright: Roberto Cavalli
Photographers: Mert Alas & Marcus Piggot
Creative Director: Eva Cavalli
Hair Stylist: Anthony Turner
Make-up Artist: Ayako Yoshimura
Location: Black Park - Wexham, Buckinghamshire, England
Music: mixed exclusively for the video by DJ Nick Corline using the models' voices
How do you like this sensual & beautiful campaign?
