Salvatore Ferragamo`s New 'Soft Sofia Saddle' Bag

This new version of SOFIA, firstly launched with Spring Summer 2009 season, is made with saddle soft leather, a meticulous leather-working technique that echoes the art of master saddle makers.The extraordinarily soft and supple leather gives natural irregularities to the bag’s shape and results in a chic yet eclectic take on elegance for the daytime. Some of the Sofia Bag’s key details remain in this new iteration, including the Gancio signature metal closure, the soft handle, and the detachable shoulder strap.

The bag will initially be released in four colours including tobacco, navy blue, anthracite black, and nude. The release of opulent crocodile versions will follow, with a total of eight variations being released by the end of the season.

Traditional to Florentine craftsmanship, a meticulously precise ribbing procedure gives the bag its flawless profile and ensures it remains a truly timeless piece. The linings, also made solely from leather, are worked flat, involving an exceptional level of skill. They are laid out to perfectly fit the leather and then cut out and stitched. The Soft Sofia Saddle reflects the outstanding craftsmanship involved in Florence’s saddle-making traditions. The saddle soft leather is treated with natural oils to protect it from scratch and wear and raw cuts on the front hide a practical flat pocket. The Salvatore Ferragamo logo is intricately knit-stitched to the bag’s profile by hand and the Gancio is featured as both a fastening and a decorative motif.

Photos © Salvatore Ferragamo.

Salvatore Ferragamo Man F/W 16/17

Photos © Salvatore Ferragamo.

What an awesome, young and wearable menswear collection! It is definitely the most tasteful way of referencing the 70s this season. I love how Ferragamo menswear never loses it`s classical, Italian and refined aesthetics! Aside that, tweed is always a must have in fall / winter.

What are your favourite looks? Which looks would you wear yourself, Gentlemen?

Sara Battaglia for Salvatore Ferragamo Collection

Salvatore Ferragamo celebrates its founder’s colorful life with the launch of a women’s capsule leather goods collection in collaboration with maverick bag designer Sara Battaglia. The collection highlights the House’s longstanding commitment to promoting new talent, while honoring the legacy of Salvatore’s unique life and restless creativity.

Juxtaposing quirkiness with complex craftsmanship and linking heritage to modernity, the Sara Battaglia for Salvatore Ferragamo collection evokes the inherently Italian notion of Lo splendore della Vita (The Splendor of Life) - that luxurious quest for pleasure and delight that informed Salvatore’s creative approach.

The heart of the collection sees Sara Battaglia playfully channel one of Salvatore’s most iconic shoe designs - the Rainbow Wedge, created in 1938 for Judy Garland - and reinterpret it for the modern woman across kaleidoscopic bags and small leather goods.

Consisting of four different handbag styles in an assortment of sizes, as well as a wallet, notebook, pouch, key chain and belt, the collection effortlessly updates the quality, color, humor, Italian spirit and groundbreaking mix of materials that have long been recognized as Ferragamo hallmarks. Day bags feature woven silk scarf detailing throughout while bold evening clutches in metallic and rainbow are finished with brass and lacquer.

Battaglia, who founded her eponymous brand in 2011, was only six when she created her first bag by handcrafting a piece of fabric stolen from her mother. By combining a rich understanding of Italian craftsmanship with her family’s longstanding artistic lifestyle, Battaglia has since garnered acclaim for her fresh and modern bag designs. “It is an honor for me to collaborate with Salvatore Ferragamo,” she says, “a brand whose unique mix of history, innovation, irony, style and unparalleled class provided me with the perfect chance to twist the iconic Rainbow Wedge into something new.”

The Sara Battaglia for Salvatore Ferragamo collection will be available to purchase in stores and online from May 2016. 

Photos © Salvatore Ferragamo.

Salvatore Ferragamo Man F/W 15/16

Photos © Salvatore Ferragamo.

How do you like the collection, Ladies and Gentlemen?

The Top 10 Oscar Looks 2015

Jennifer Lopez wore a Chanel gown and a Salvatore Ferragamo clutch.


Petra Nemcova in a metallic Marchesa gown and a Salvatore Ferragamo clutch.

   Behati Prinsloo wore Armani Couture and deGrisogono jewelry.

Molly Sims in a Tom Ford gown and a Salvatore Ferragamo clutch.


Lily Collins wore Zuhair Murad and a Salvatore Ferragamo clutch.


Zoe Saldana in a Prabal Gurung chiffon gown and a Salvatore Ferragamo clutch.

Kate Upton wore a black Roland Mouret gown and a Salvatore Ferragamo clutch.


Meryl Streep wore Lanvin and Salvatore Ferragamo clutch.


Kerry Washington wore a Miu Miu champagne double faced satin bustier top with a bodice enriched with floral motif crystal embroidery. The champagne chiffon skirt is fully embroidered with glass beads and pearls. She complemented the look with a rectangular mirrored clutch. All by Miu Miu. 

Chloe Grace Moretz selected a Miu Miu peach floral printed silk taffetas chiné strapless gown with ivory lace enfolded vertical pleats, and ivory-hued satin trim. She complemented the look with burgundy strappy platform sandals and a red silk duchesse clutch. All by Miu Miu.

Photos are property of the respective brands and/or Getty Images.

Jennifer Lopez` Chanel gown is my absolute favourite! A dream!

What are your favourite Oscar looks 2015?

Salvatore Ferragamo`s S/S 15 Collection Campaign by Mert & Marcus

Massimiliano Giornetti has unveiled the Spring Summer 2015 collection campaign shot by Mert Alas and Marcus Piggot in Los Angeles.



Ferragamo's rich history and modern glamour flow throughout the campaign. Reflecting pools complimenting the golden light innate to California set the stage for a collection imbued with luxe texture and artisanal detail true to Ferragamo’s colorful legacy of craftsmanship and innovation. The cast of Daria Werbowy and Arthur Gosse represent Giornetti’s effortless style.



The wedge and platform sandals are revived from the Ferragamo archives as tributes to Ferragamo’s origins in bespoke design for Hollywood’s cinematic starlets. In exotic skins and mixed materials, tradition is reborn as iconic styles are given new meaning.



Creative Director: Massimiliano Giornetti  Art Director : Baron & Baron  Hair: Garren Defazio  Make Up: Lucia Pieroni  Pictures © Salvatore Ferragamo.

How do you like Ferragamo`s spring/summer campaign?

Salvatore Ferragamo Man F/W 14/15

Pictures © Salvatore Ferragamo.

The waist belts are really working for me. Nice to see a variety of silhouettes within the collection.

How do you like the it, gentlemen? Are you feeling the dark blue hues for winter?