Monday, January 13, 2014

Salvatore Ferragamo S/S 14 Ad Campaign: Daria Werbowy & Sean O`Pry by Mert & Marcus

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The warm afternoon light passes through solids of intense colours, immediately revealing the Californian setting.
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Distinct and undeniable shadows multiply on structures reminiscent of the work of Mexican architect Miguel Angel Aragonés.
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They produce intangible geometries that amplify the scene creating a sense of dynamism and possibility.
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This sensual yet rigorous set features Daria Werbowy and Sean O’Pry, shot au naturel by Mert & Marcus.
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The photos capture gestures and movements - as if in pause mode - but not freeze-frame. There is an intense but relaxed energy to the pictures: the mellow colours and athletic physicality communicate vitality, warming the clean lines of the clothes and the laudable precision of the accessories.
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The dialogue between geometries and sensuality creates subtle short circuits, suggesting seductive scenarios against the light.
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Creative Director: Massimiliano Giornetti 
Hair: Garren Defazio 
Make-Up: Yadim
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Pictures © Salvatore Ferragamo.

Amazing photos. I love how the light clothing is contrasted by the intense background-colours. You can almost feel the summer-heat when looking at the pictures. Mert & Marcus stayed true to their style of dense atmosphere & brilliant colours here - beautiful!  
 
How do you like the ad campaign?

1 comment:

  1. Love the Ferragamo pics. They're always a good classic staple piece. =)

    Hazel
    www.theskimplelife.com

    ReplyDelete