Invitation to Burberry`s spring/summer 2011 show at Chelsea College London, september 21st 2010.
My outfit
The venue
Alexa Chung wearing Burberry
Sarah Jessica Parker wearing Burberry + Alexander McQueen bag
Poppy Delevigne wearing Burberry
Donna Air wearing Burberry
Mario Testino, who was the most charismatic & cool of all.
Anna and Ellie Wintour
Look! It`s your favourite blogger! :) (in front: the band The Cheek)
Stylish attendees
Inside the venue - before the show
The seats of Jacquetta Wheeler and Erin O`Connor
Front row
View from my seat in row 4
Show finale
My view - oh these MEN with their pink cell-phones! *grr*
Julia Restoin-Roitfeld and Jacquetta Wheeler after the show
Burberry model Thomas Penfound after the show
Burberry Retail Theatre: the show was shown live at 25 flagship stores worldwide, among them Bond Street / London, St. Germain / Paris, Berlin / Germany, Venice, Milan & Rome / Italy.
It was also broadcasted live on Burberry.com.
Who`s outfit do you like best? Where did you watch the show?
Burberry is revolutionizing the concept of the runway show this september. The upcoming womens summer 2011 show, that is held in London on september 21st, will be brought to customers and buyers by the Burberry Retail Theatre.
There will be (invitation-only) In-store-Trunk-Shows with live-streaming to 25 Burberry stores in 15 countries worldwide. Participating flagship-stores are:
UK – New Bond Street, London
France – St. Germain, Paris
Germany – Berlin
Italy – Venice, Milan, Rome
USA – Boston, New York (57th St. und Soho), Beverly Hills, Costa Mesa, San Francisco
Canada – Bloor St., Toronto
Dubai – Dubai Mall
Turkey - Istanbul – Istinye Park
India – Mumbai
Japan – Omotesando, Tokio
China – Oriental Plaza Peking, Shanghai Westgate
Hongkong – Alexandra House
Taiwan – Mitsukoshi
Singapur – Ion Orchard
South korea – Galleria
Customers can order the items right from the show and will receive them after only 7 weeks, which means that they`ll be able to wear the summer collection in the end of november already, long before it hits the stores.
As a global, digital event the show can also be seen in a livestream on burberry.com, your cell-phone, iPad or iPhone. You can also comment it in real-time on Facebook and Twitter.