Freida Pinto, Massimiliano Giornetti and Karolina Kurkova
Salvatore Ferragamo celebrated the reopening of its women’s flagship store on Via Montenapoleone, Milan,
following a complete refit with an entirely new concept.
Being one of the historic stores, the Milan women’s boutique was inaugurated in 1939
on the ground floor of Casa Carcassola Grandi, a sixteenth-century palace with an
elegant Neoclassical façade in the heart of the city’s fashion district. The boutique has
now been completely refurbished with updated retail areas and a new showroom layout.
Francesca Eastwood and Freida Pinto.
Photos by Vincenzo Lombardo/Getty Images for Salvatore Ferragamo
The store’s interior - spanning a total surface area of over 450 square metres - is
elegant and luxurious, in line with Ferragamo’s signature style, creating a refined
ambience. The various product areas flow in a series of reflections and glimpses,
highlighted by mirrored entrances and gold travertine inlays, reminiscent of a Baroque palace.
Glossy, tactile, lacquered walnut and Venetian marmorino stucco on the walls, along with
steel and natural raffia in the upholstery, lend a warm and intimate feel to the new
store concept. Even the edges have been rounded to give a more feminine aura to the space.
Freida Pinto and Fulvia Visconti Ferragamo
Photo by Jacopo Raule/Getty Images for Salvatore Ferragamo
The boutique entrance, which offers guests a complete view of the Salvatore Ferragamo
range, opens up to a space devoted to handbags. The shoe area follows under a sixteenth-century
cross vault, with a special niche for Ferragamo’s Creations line. This leads to the jewellery and
watch room, with gold mother-of-pearl walls, antique-effect mirrors and gold raffia, and then to the
oval-shaped ready-to-wear space, dominated by the cupolas that emanate indirect light,
illuminating the collection.
Salvatore Ferragamo Boutique Donna Milano
“A strategic centre for fashion and made-in-
Italy products, Milan is an essential international showcase for a brand like Ferragamo. For this
Salvatore Ferragamo women’s boutique, we have developed a special concept that also enhances
the beauty of the historical palace in which it lies, ” explained
Michele Norsa, CEO of Salvatore Ferragamo.
Photos courtesy of Salvatore Ferragamo.
How do you like the renovated store? Does it reflect the brand perfectly?
Right: 'Jade' (1996), courtesy of Groninger Museum, Groeningen
Left: 'Jade & Victoria' (1996), right: 'Anastasia' (1994), both courtesy of Groninger Museum, Groeningen
Bottom:
Guy Bourdin, Charles Jourdan, Autumn 1977, courtesy of The Estate of Guy Bourdin
Guy Bourdin for french Vogue
Helmut Newton
'Flora Edition' series (1997 - 2010), courtesy of the artist and SHOWstudio, London
Exhibition concept 
Franca Sozzani
Cate Blanchett
Blake Lively
David Gandy & Pat McGrath
Bianca Balti & Anna Dello Russo
Gucci designer Frida Giannini
Laura Biagiotti & Lavinia Biagiotti
Cate Blanchett
Looks: Karl Lagerfeld, bag & shoe: Emporio Armani 
All Roberto Cavalli 
Dress: Rena Lange, costume: Elie Saab, fur bag: Aigner, velvet bag: Emporio Armani 
All Etro, except leopard bag: Roberto Cavalli 
Leather jacket: Versace, bag: Roberto Cavalli, left dress: Versus, coat: Karl Lagerfeld, rifgt-side look: Burberry 
Look: Etro: necklace: Roberto Cavalli, pants: 7 For All Mankind 
Look: Karl Lagerfeld, bag: Aigner, sho: Elie Saab 
Looks (left to right): Versus, Roberto Cavalli, Karl Lagerfeld, belt & bag: Etro, ankle boots: Roberto Cavalli 
Left: Jean Paul Gaultier, right: Burberry 
All Elie Saab
