Salvatore Ferragamo Reopens Women’s Flagship Store In Milan During Fashion Week

Freida Pinto, Massimiliano Giornetti and Karolina Kurkova

  Salvatore Ferragamo celebrated the reopening of its women’s flagship store on Via Montenapoleone, Milan, following a complete refit with an entirely new concept.  Being one of the historic stores, the Milan women’s boutique was inaugurated in 1939 on the ground floor of Casa Carcassola Grandi, a sixteenth-century palace with an elegant Neoclassical façade in the heart of the city’s fashion district. The boutique has now been completely refurbished with updated retail areas and a new showroom layout.   Francesca Eastwood and Freida Pinto.

 Photos by Vincenzo Lombardo/Getty Images for Salvatore Ferragamo

The store’s interior - spanning a total surface area of over 450 square metres - is elegant and luxurious, in line with Ferragamo’s signature style, creating a refined ambience. The various product areas flow in a series of reflections and glimpses, highlighted by mirrored entrances and gold travertine inlays, reminiscent of a Baroque palace. Glossy, tactile, lacquered walnut and Venetian marmorino stucco on the walls, along with steel and natural raffia in the upholstery, lend a warm and intimate feel to the new store concept. Even the edges have been rounded to give a more feminine aura to the space.

Freida Pinto and Fulvia Visconti Ferragamo 

Photo by Jacopo Raule/Getty Images for Salvatore Ferragamo

The boutique entrance, which offers guests a complete view of the Salvatore Ferragamo range, opens up to a space devoted to handbags. The shoe area follows under a sixteenth-century cross vault, with a special niche for Ferragamo’s Creations line. This leads to the jewellery and watch room, with gold mother-of-pearl walls, antique-effect mirrors and gold raffia, and then to the oval-shaped ready-to-wear space, dominated by the cupolas that emanate indirect light, illuminating the collection.   Salvatore Ferragamo Boutique Donna Milano  

“A strategic centre for fashion and made-in- Italy products, Milan is an essential international showcase for a brand like Ferragamo. For this Salvatore Ferragamo women’s boutique, we have developed a special concept that also enhances the beauty of the historical palace in which it lies, ” explained Michele Norsa, CEO of Salvatore Ferragamo.

  Photos courtesy of  Salvatore Ferragamo.
 
How do you like the renovated store? Does it reflect the brand perfectly?