Based on an initiative by Vogue, more than 280 boutiques, brand stores and luxury department stores in three cities will open into the night for the VFNO and surprise fashion-fans with premiers, limited editions and special events. Vogue editor in chief Christine Arp and her Team will go on fashion discovery tour in all three cities.
As every year, the participation partners are commited to a good cause. The revenues from the shopping bag designed by Vogue that can be bought at participating stores go completely to charity. In Berlin to the Berliner Tafel, in Düsseldorf to the Kinderhospiz Regenbogenland and in Vienna to the Licht ins Dunkel society.
The VFNO is in Berlin for the seventh time: This year, the shopping night takes place on Wednesday, September 9th around the Kurfürstendamm – at Boss, Chanel, Gucci, Tiffany & Co., Wunderkind and others as well as in the luxury department store KaDeWe where the biggest fashion party in Berlin will take place and that opens all four floors for the event for the first time. Special events can also be found at Riani, where one can win personalized woolen ponchos or at the Schwarkopf-Salon Laetitia Coiffeur who offers the perfect Styling for the event.
On Thursday, September 10th, the VFNO will open for the first time in Vienna and take place around the Goldene Quartier, Graben and Kohlmarkt. The designs by young austrian designers can be seen in several runway shows and bought in pop-up stores at the Goldene Quartier, dermatologist and beauty-specialist Dr Timm Golüke presents a new skin cleaning product at Nägele & Strubell and many local boutiques like Modehaus Hämmerle, Juwelier Heldwein and Sportalm are to be discovered. The big designer labels like Alexander McQueen, Emporia Armani, Etro, Jimmy Choo, Prada and Vivienne Westwood also participate in Vienna.
The FNO Düsseldorf starts early; Marlies Möllers Beauty-Parlor offers free styling starting at 2 pm and the Dorotheum Düsseldorf opens the exhibition „Couture et Parure“ at 4 pm. The hotspots of the night in Düsseldorf will be the Königsallee with the stores of Hermés, Karl Lagerfeld, Massimo Dutti and Wolford as well as the Kö-Bogen with the Breuninger department store. The Sansibar takes care of the refreshments, they created the „Fashion-Gourmet-Menue“ especially for the Vogue and the event. The Apropos concept store hosts a highlight will be showing new shoe trends by luxury brands like Christian Louboutin, Manolo Blahnik and Valentino.
An individualization-special is offered to the customers by VFNO Partners. As in 2014, the brand partners offer specials that make the VFNO 2015 unique – and the trend goes toward personalization. At Diesel one can personalize ones jeans-pants at the „Denim Master Studio“, at Tod's one can design an individual shoe and can personalize bracelets at Thomas Sabo or polo shirts at Lacoste. Falke offers a Special-Edition-pantyhose with Swarovski-crystals. Artfans can enjoy a special offer: The Lumas gallery shows the „Vogue Collection“ with more than 30 pieces by famous photographers and you can win one of the limited photographs in a prize raffle.
Mercedes-Benz as main sponsor offers a free shuttle service between all shopping destinations in Berlin and Düsseldorf during the event.
I am attending the upcoming FNO in Düsseldorf and will be posting my event-coverage on September 12th.
Which FNO are you looking forward to the most? Will you be attending one?