Monday, May 22, 2017

Santoni Edited by Marco Zanini F/W 17/18

Santoni Edited by Marco Zanini is a selection of garments that stems from the desire to slow down meaningless multiplication with a concise series of classic items that have been edited in shapes, materials and colors.

The edit builds a system which over time can further expanded and redefined. It includes tailored outerwear and sportswear, knitwear, small accessories, shoes, bags. It is composed of a series of staples, for men and for women, from the double-breasted double-face coat to the quilted coat, from the zipped-up blouson to the sculpted blazer, from the cardigan to the sturdy lace-up. Unexpected details and surprising linings create a new balance: a beaver coat hides a technical inside, a severe duster is cut in opulent satin, boxy jumpers come in acidic hues and elastic bands close sleek pumps.

Quality, excellent craft, sense of color - the lasting characters of Santoni - are the guidelines that define the project. Materials are precious: Alpaca, Japanese wools and cottons, silk satin, cashmere, camelhair, checked wool, wool-silk, silk-viscose, breitschwantz, beaver, treated shearling, crocodile. The color palette mixes classic tones of blue, black, burgundy, camel, brown, ink with offbeat touches of pink, oily yellow, turquoise.

The viewpoint is radical: subdued, fashion-free luxury as proposed by an author, Marco Zanini, who is used to create fashion and who is now committed to create garments with no expiry date, designed to meet specific functions and occasions.

EDITED - Milano is the editorial project conceived for the debut of Santoni Edited by Marco Zanini. A choral work in every respect, is stems from the collaboration between British photographers Hill and Aubrey, creative agency Pomo, Marco Zanini and Angelo Flaccavento. It mixes a documentary survey into the city of Milan with still life and fashion shoots that enhance the exquisite, internationally Italian spirit of the collection, its soft and introspective elegance. Milan is the center of Edited, the book as well as the collection. A city of muted colors and hidden gardens, of severe simplicity and shy gentleness, it offers both the pretext and the context to the whole operation. EDITED - Milano is the visual and emotional sum of the values that characterize this effort.

Photos © Santoni.

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