The campaign directed by Christopher Bailey, features Rosie Huntington-Whiteley wearing only a rose gold satin trench coat and the scent.
"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body." explains Christopher Bailey, Chief Creative Officer of Burberry.
Burberry will create an iconic portfolio of "Burberry bodies" shot by Mario Testino, iconising the fragrance for years to come.
Burberry Body launches in over 150 countries from 1 September 2011 with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks.