One Night Only in Paris
Burberry hosted four live performances in four cities by four British bands to celebrate the Burberry Eyewear Summer 2012 campaign.
Burberry store Paris
Each act headlined events in Burberry stores in Paris, Milan, New York and Sydney on the nights of may 3rd and 4th.
One Night Only on stage
One Night Only performed at the Paris event on may 3rd.
Among the guests were Clotilde Courau, Yelle, Hande Kodja, Lucie Lucas and Beatrice Rosen.
The Daydream Club in Milan
The Daydream Club played at the Milan event on may 3rd.
The Daydream Club performing
The Daydream Club wearing Burberry to the event
Giorgia Surina, Eros Galbiati, Filippa Lagerback and Alex Uhlmann were among the guests.
Burberry Eyewear event in Milan
Should fashion brands generally involve more music/bands to promote their image? Does it work?
I'm kinda liking this music + fashion fusion. I can see the potential for some really amazing collaborations in the future. And I think once music is involved, well music can really bring people together, potentially really make fashion events more fun. And truly push their collections into a true experience.ReplyDelete
(voila! link updated :))