Sunday, July 13, 2014

Atelier Swarovski by Viktor&Rolf F/W 14/15


Viktor&Rolf`s Fall/Winter 2014 collection iss accessorised with stunning graphic pieces from the Atelier Swarovski range, including bold cuffs, chokers and rings encased in luxurious velvet in their trademark grey and matte black and studded with subtly gleaming crystal stones.


The jewelry collection features stones coated in velvet flocking, a technical innovation that breaks new ground in fashion jewelry. The collection comprises two lines, Velvet Rock, which features crystal coated with velvet, and Frozen Crystal, which contrasts matte and sparkling crystal stones in Black Diamond and Jet colour ways. The result is a surreal play on texture, in which the sparkle of crystal contrasts with the matte surface of gray textured flocking, reminiscent of the duo’s new Parisian flagship store.


Viktor & Rolf commented “We wanted to put crystals on edge and give them a sense of mystery, as well as play with their contrasting matte and shining effects. By juxtaposing sparkling and velvet-covered crystals, we emphasise their brilliance and add a touch of surreal glamour. Through a long history of creative partnership and mutual understanding, we were able to achieve these technically-difficult pieces together with Atelier Swarovski.


Nadja Swarovski said “We embraced the opportunity to work with Viktor&Rolf once again. They are true iconoclasts whose creative vision always pushes us beyond our comfort zone and takes crystal innovation to the next level. We think this Atelier collection really embodies the spirit of Viktor&Rolf – the pieces are bold and sophisticated, with a dark, subtle glamour and just a hint of subversion.”


Inspiration behind the designs can be found in the interior of Viktor&Rolf’s first flagship boutique in Paris, opened in December 2013, which is rendered entirely in grey felt. The concept reflects the design codes that established and continue to define the house: conceptual glamour, proactive couture, rebellious sophistication, and unexpected elegance.


The Atelier Swarovski by Viktor&Rolf collection will be available in selected Swarovski stores and independent retailers worldwide from September.

Picture Credits: Backstage: Jason Lloyd-Evans, runway: Dan Lecca, still life: Atelier Swarovski.

How do you like the jewelry collection?


  1. Like this one, I now want to buy a crystaljewelry,swarovski-bangles liked, but I donot know that a goodpick money, you help to the point.

  2. This post is worthy of appreciation, looking forward to more exciting! Swarovski schmuck