Monday, July 9, 2012

Burberry Fall/Winter 2012 Ad Campaign by Mario Testino

1 Burberry Autumn Winter 2012 Ad Campaign featuring Gabriella Wilde and Roo Panes

Burberry`s Fall/Winter 2012 ad campaign celebrates Britishness, London and the Burberry heritage of weather protection in the brand’s most cinematic shoot to date.

2 Burberry Autumn Winter 2012 Ad Campaign featuring Gabriella Wilde and Roo Panes

The campaign was shot at night under the creative direction of Christopher Bailey and Mario Testino at the iconic Old Royal Naval College in Greenwich, London.

3 Burberry Autumn Winter 2012 Ad Campaign featuring Gabriella Wilde and Roo Panes4

It features Gabriella Wilde (British actress) and Roo Panes (British musician) who reinforce the brand’s long-standing association with support for emerging talent.

4 Burberry Autumn Winter 2012 Ad Campaign featuring Gabriella Wilde and Roo Panes5

Roo Panes wrote and recorded “Indigo Home” exclusively for Burberry at RAK Studios in London, which will be released as the official soundtrack to the campaign.

5 Burberry Autumn Winter 2012 Ad Campaign featuring Gabriella Wilde and Roo Panes

"We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way. Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life.” explains Christopher Bailey.

6 Burberry Autumn Winter 2012 Ad Campaign featuring Gabriella Wilde and Roo Panes

Behind the scenes

7 Behind the scenes at the Burberry AutumnWinter 2012 ad campaign

8 Behind the scenes at the Burberry AutumnWinter 2012 ad campaign

9 Behind the scenes at the Burberry AutumnWinter 2012 ad campaign6

9a Behind the scenes at the Burberry AutumnWinter 2012 ad campaign

9b Behind the scenes at the Burberry AutumnWinter 2012 ad campaign7

9c Behind the scenes at the Burberry AutumnWinter 2012 ad campaign
© Copyright Burberry/Testino



I`m loving the Film Noir look and the mystery that comes with it. What a fantastic, beautiful, melancholic & iconic campaign with STUNNING looks and accessories!

How do you like the campaign?

3 comments:

  1. its fabulous. now I know which blog to come to for fashion ideas:

    check me out

    MycurlsMyfashion

    ReplyDelete
  2. Wow! It's an amazing ad campaign. it's elegance, brilliant retro style and fabulous detailes are great.

    ReplyDelete