The opening event for the Just Cavalli flagship store in Milan, Corso Matteotti, 18, at the entrance of Via Montenapoleone, was held during Fashion Week, on september 21st.
The store, which covers a surface of 450 square metres, is spread over two floors and carries the women’s and men’s prêt-à-porter collections as well as accessories, earrings, jewels, watches and underwear.
The women’s accessories are displayed on the groundfloor, as are the menswear, men’s accessories and a wall display entirely devoted to denim. A bridge area exclusively for t-shirts has been created. The first floor will host the womenswear collection, complete with accessories and underwear.
A VIP room dedicated to female clients is complete fitted out in an antique mother of pearl boiserie with the mirrors and carpet made from the iconic materials of the Just Cavalli brand. The flooring is made from a mother of pearl stone, while the walls feature panels in grey, pearlescent and bronze cement.
The main entrance is framed by a concrete doorway while the windows are personalised with metal python print screens. The two floors are connected by a crystal elevator and the original dark stone stairwell in the original historic building that hosts the boutique, which winds up to the first floor decorated with a luminous Just Cavalli python effect.
The party, in collaboration with Radio DEEjay, was participated by artists such as Azealia Banks, performing for the first time in Italy exclusively for Just Cavalli, Marracash who warmed up the crowd with his hits and Solange Knowles who excited the Galleria del Toro and for one night transformed it in a Cavalli Club with her live dj set.
Celebrities such as Sharon Stone with her partner Martin Mica, Melissa Satta, Nadege, Filippa Lagerback, Federica Panicucci, Jane Alexander, Paola Maugeri, Paola&Chiara and Malena Costa attended the event.
Melissa Satta in Just Cavalli
Anne Vyalitsyna in Roberto Cavalli
Azealia Banks performing in Just Cavalli S/S13
Roberto Cavalli & Pina and Diego of Radio DEEjay
Daniele Cavalli and Malena Costa in Just Cavalli
Federica Panicucci in Roberto Cavalli and Eva Cavalli
I wore a black/gold dress, Alexander McQueen Angels & Demons scarf & velvet studded pumps.