DressCode:HighFashion: Fashion Week Milan

Showing posts with label Fashion Week Milan. Show all posts

Friday, September 27, 2013

'Beauty in Wonderland' Exhibition in Milan

Franca Sozzani

On September 19th, the magnificent palazzo Casa degli Atellani in Milan opened its doors to an exclusive crowd for a unique exhibition.

Cate Blanchett

Beauty inWonderland - a multi-sensory event designed to bring to life a dream world where beauty is both aspiration and achievement.

Blake Lively

David Gandy & Pat McGrath

Sculptures made of paper and blossoms, flowery pop-up-books, projections of Sølve Sundsbø`s enchanting photographs, mannequins dressed in flowers and threedimensional installations created a multi-sensory experience and dream-like atmosphere.

Bianca Balti & Anna Dello Russo

The event was hosted by Franca Sozzani and P&G Prestige President Joanne Crewes.

Gucci designer Frida Giannini

Installation

Laura Biagiotti & Lavinia Biagiotti

Pop-up-book

Cate Blanchett Photos courtesy of P&G Prestige.

How do you like the exhibition & its presentation? Who was the best dressed guest?

Tuesday, September 24, 2013

Salvatore Ferragamo Reopens Women’s Flagship Store In Milan During Fashion Week

Freida Pinto, Massimiliano Giornetti and Karolina Kurkova

Salvatore Ferragamo celebrated the reopening of its women’s flagship store on Via Montenapoleone, Milan, following a complete refit with an entirely new concept. Being one of the historic stores, the Milan women’s boutique was inaugurated in 1939 on the ground floor of Casa Carcassola Grandi, a sixteenth-century palace with an elegant Neoclassical façade in the heart of the city’s fashion district. The boutique has now been completely refurbished with updated retail areas and a new showroom layout.

Francesca Eastwood and Freida Pinto.

Photos by Vincenzo Lombardo/Getty Images for Salvatore Ferragamo

The store’s interior - spanning a total surface area of over 450 square metres - is elegant and luxurious, in line with Ferragamo’s signature style, creating a refined ambience. The various product areas flow in a series of reflections and glimpses, highlighted by mirrored entrances and gold travertine inlays, reminiscent of a Baroque palace. Glossy, tactile, lacquered walnut and Venetian marmorino stucco on the walls, along with steel and natural raffia in the upholstery, lend a warm and intimate feel to the new store concept. Even the edges have been rounded to give a more feminine aura to the space.

Freida Pinto and Fulvia Visconti Ferragamo

Photo by Jacopo Raule/Getty Images for Salvatore Ferragamo

The boutique entrance, which offers guests a complete view of the Salvatore Ferragamo range, opens up to a space devoted to handbags. The shoe area follows under a sixteenth-century cross vault, with a special niche for Ferragamo’s Creations line. This leads to the jewellery and watch room, with gold mother-of-pearl walls, antique-effect mirrors and gold raffia, and then to the oval-shaped ready-to-wear space, dominated by the cupolas that emanate indirect light, illuminating the collection.

Salvatore Ferragamo Boutique Donna Milano

“A strategic centre for fashion and made-in- Italy products, Milan is an essential international showcase for a brand like Ferragamo. For this Salvatore Ferragamo women’s boutique, we have developed a special concept that also enhances the beauty of the historical palace in which it lies, ” explained Michele Norsa, CEO of Salvatore Ferragamo.