Tuesday, September 24, 2013

Salvatore Ferragamo Reopens Women’s Flagship Store In Milan During Fashion Week

181540822GO021_Salvatore_Fe Freida Pinto, Massimiliano Giornetti and Karolina Kurkova
Salvatore Ferragamo celebrated the reopening of its women’s flagship store on Via Montenapoleone, Milan, following a complete refit with an entirely new concept. 
Being one of the historic stores, the Milan women’s boutique was inaugurated in 1939 on the ground floor of Casa Carcassola Grandi, a sixteenth-century palace with an elegant Neoclassical façade in the heart of the city’s fashion district. The boutique has now been completely refurbished with updated retail areas and a new showroom layout.
 181540822GO025_Salvatore_Fe Francesca Eastwood and Freida Pinto.
 Photos by Vincenzo Lombardo/Getty Images for Salvatore Ferragamo

The store’s interior - spanning a total surface area of over 450 square metres - is elegant and luxurious, in line with Ferragamo’s signature style, creating a refined ambience. The various product areas flow in a series of reflections and glimpses, highlighted by mirrored entrances and gold travertine inlays, reminiscent of a Baroque palace. Glossy, tactile, lacquered walnut and Venetian marmorino stucco on the walls, along with steel and natural raffia in the upholstery, lend a warm and intimate feel to the new store concept. Even the edges have been rounded to give a more feminine aura to the space.

181540822GO059_Salvatore_Fe Freida Pinto and Fulvia Visconti Ferragamo 
Photo by Jacopo Raule/Getty Images for Salvatore Ferragamo

The boutique entrance, which offers guests a complete view of the Salvatore Ferragamo range, opens up to a space devoted to handbags. The shoe area follows under a sixteenth-century cross vault, with a special niche for Ferragamo’s Creations line. This leads to the jewellery and watch room, with gold mother-of-pearl walls, antique-effect mirrors and gold raffia, and then to the oval-shaped ready-to-wear space, dominated by the cupolas that emanate indirect light, illuminating the collection.
4 Salvatore Ferragamo Boutique Donna Milano Salvatore Ferragamo Boutique Donna Milano
“A strategic centre for fashion and made-in- Italy products, Milan is an essential international showcase for a brand like Ferragamo. For this Salvatore Ferragamo women’s boutique, we have developed a special concept that also enhances the beauty of the historical palace in which it lies, ” explained Michele Norsa, CEO of Salvatore Ferragamo.
 5 Salvatore Ferragamo Boutique Donna Milano
Photos courtesy of  Salvatore Ferragamo.
How do you like the renovated store? Does it reflect the brand perfectly?

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