March 30th 2011 – Vivienne Westwood launches its arrival in the United States with an exclusive party held at the newly opened Melrose Avenue store.
The shop offers Vivienne Westwood’s full range of products under one roof, including Westwood’s Gold Label, Red Label, Anglomania, MAN Collection as well as jewellery and accessories. Spanning three floors, the boutique’s sophisticated décor remains consistent with the aesthetic of Vivienne Westwood’s international locations. Inspired by quintessential Parisian hotels, including Hotel George V and the Ritz, the building is eco-friendly and features architectural elements of wood, brass and European stone.
Vivienne Westwood with husband Andreas Kronthaler
"We are thrilled to finally open our new shop in Los Angeles. We have fond memories of our time there and especially love the influence of Old Hollywood. Vivienne's designs speak to this timeless sentiment; we look forward to opening our doors to our existing clients and introducing the brand to a new customer base," said Andreas Kronthaler, Creative Director of Vivienne Westwood.
"It's going to be very convenient for people who want to look drop-dead glamorous, and LA is full of people who want to dress up," said Vivienne Westwood.
Dita von Teese in Archive Gold label with boyfriend Count Louis-Marie de Castelbajac
Kristen Davies in Vivienne Westwood Gold Label Couture