Friday, August 12, 2011

Burberry launches new fragrance 'Burberry Body'

Burberry announces the launch of Burberry Body - its most sensual women’s fragrance to date.

The campaign directed by Christopher Bailey, features Rosie Huntington-Whiteley wearing only a rose gold satin trench coat and the scent.

"Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie's effortless style and her staggering beauty made her the natural choice as the first Burberry Body." explains Christopher Bailey, Chief Creative Officer of Burberry.

Burberry will create an iconic portfolio of "Burberry bodies" shot by Mario Testino, iconising the fragrance for years to come.

Burberry Body launches in over 150 countries from 1 September 2011 with further details of the innovative bottle, fragrance and scent all being revealed over the coming weeks.

Rosie Huntington-Whiteley-bur
© Copyright Burberry/Testino


  1. I love all Testino's work.
    Anw, good post dear.

    xx stilettonizer

  2. The campaign is gorgeous! I love Rosie, Testino and Burberry so this collaboration is incredible as I am sure the fragrance will be!


  3. I don't like at all but the perfume will be great
    Always following
    The Dolls Factory

  4. Seems like a cheap ploy to sell a product with nudity. I'm disappointed in Burberry which is such a classic brand that usually embodies a more tasteful approach.