Burberry`s Fall/Winter 2012 ad campaign celebrates Britishness, London and the Burberry heritage of weather protection in the brand’s most cinematic shoot to date.
The campaign was shot at night under the creative direction of Christopher Bailey and Mario Testino at the iconic Old Royal Naval College in Greenwich, London.
It features Gabriella Wilde (British actress) and Roo Panes (British musician) who reinforce the brand’s long-standing association with support for emerging talent.
Roo Panes wrote and recorded “Indigo Home” exclusively for Burberry at RAK Studios in London, which will be released as the official soundtrack to the campaign.
"We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way. Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life.” explains Christopher Bailey.
Behind the scenes
I`m loving the Film Noir look and the mystery that comes with it. What a fantastic, beautiful, melancholic & iconic campaign with STUNNING looks and accessories!
How do you like the campaign?