The new Roberto Cavalli advertising campaign for Spring/Summer 2012 revolves around the iconic beauty of four Supermodels: Naomi Campbell, Karen Elson, Kristen McMenamy and Daphne Groeneveld are the Florentine designer’s muses, as he chose to represent the collection through women who embody the standards of a modern appeal.
Steven Meisel shot the campaign in the studios situated on Pier 59 in New York, set against a monochromatic background which emphasises the splendour of the printed silk dresses and the garments, illuminated by golden embroidery and sumptuous embellishments. The make up was done by Pat McGrath.
Ladies and gentlemen, this is my favourite campaign S/S 12!
It is ABSOLUTELY PERFECT; it features four stunning Supermodels, representing different types of women in different ages, in breathtaking dresses. It is shot by my favourite photographer, who knows that 'the perfect woman' in the perfect dress doesn`t need any further addition. I love that this campaign doesn`t try to manipulate me by adding 'lifestyle scenes' or 'emotional promises'. This campaign fully stands on its own, shining and impressing with what it is: pure luxury. The world`s most beautiful women wearing stunning gowns being shot by one of the best fashion photographers of our time. Once again, Roberto Cavalli shows his true understanding of beauty and it`s perfect staging by picking only the best of everything, reminding us that luxury is not just in the opulent surface but runs deep.
How do you like the campaign?
Amazing campaign, like the dresses and it's true what you said but I love the pictures that tell you a story as well.ReplyDelete
Love it!!! And love your blog!!! I start following you both on Bloglovin, hope you'll follow me back!!! xoxo from RomeReplyDelete
Thanks for your nice comment!!! actually I don't have blogroll links in my blog, but if i'll put it i'll link yours, as I really like it, and let you know...ReplyDelete
Let's stay in touch! xoxo
The detailing on the heels and the jacket is very interesting.ReplyDelete
Love it and think you said it all!ReplyDelete