![1 My Burberry Campaign](https://farm4.staticflickr.com/3923/14952310028_afd8041345_o.jpg)
Burberry has launched My Burberry, its new fragrance for women.
![2 My Burberry Campaign](https://farm4.staticflickr.com/3893/15138847365_a1cf884c12_o.jpg)
Created by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat.
![3 My Burberry Campaign](https://farm6.staticflickr.com/5583/15135884511_808cdd29e9_o.jpg)
Burberry’s personalised experience breaks new ground with the perfume`s monogrammed bottle. Customers are able to physically personalise their My Burberry bottle with up to three initials through a monogramming service available online and selected Burberry and wholesale stores.
![4 My Burberry Behind the Scenes](https://farm6.staticflickr.com/5573/15138480372_15bab3811f_o.jpg)
Inspired by a London garden after the rain, the scent is the ultimate expression of the brand’s past, present and future.
![5 My Burberry Behind the Scenes](https://farm4.staticflickr.com/3848/14952308258_bab681cf20_o.jpg)
“My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way” commented Christopher Bailey.
![6 My Burberry Behind the Scenes](https://farm6.staticflickr.com/5577/15138846105_0acf0eec3f_o.jpg)
“We have created a beautifully crafted grand floral unique to Burberry - the perfect accompaniment to the Burberry trench.” added Perfumer Francis Kurkdjian.
![7 My Burberry Behind the Scenes](https://farm6.staticflickr.com/5577/15115846916_66c2692b88_o.jpg)
Marking the first time the longstanding Burberry models have appeared together in a campaign, Mario Testino has shot British icons Kate Moss and Cara Delevingne wearing their Burberry Heritage trench coat.
![8 My Burberry Behind the Scenes](https://farm4.staticflickr.com/3923/15135883231_d95ab13d62_o.jpg)
The soundtrack to the campaign is “I Put A Spell On You" performed by British musician Jeff Beck featuring Joss Stone.
![9 My Burberry Behind the Scenes](https://farm4.staticflickr.com/3911/15138845465_ed81aa9c1c_o.jpg)
So great
ReplyDeleteSee some dress at
http://www.katequeen.com