Burberry has launched My Burberry, its new fragrance for women.
Created by Burberry Chief Creative and Chief Executive Officer Christopher Bailey, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat.
Burberry’s personalised experience breaks new ground with the perfume`s monogrammed bottle. Customers are able to physically personalise their My Burberry bottle with up to three initials through a monogramming service available online and selected Burberry and wholesale stores.
Inspired by a London garden after the rain, the scent is the ultimate expression of the brand’s past, present and future.
“My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way” commented Christopher Bailey.
“We have created a beautifully crafted grand floral unique to Burberry - the perfect accompaniment to the Burberry trench.” added Perfumer Francis Kurkdjian.
Marking the first time the longstanding Burberry models have appeared together in a campaign, Mario Testino has shot British icons Kate Moss and Cara Delevingne wearing their Burberry Heritage trench coat.
The soundtrack to the campaign is “I Put A Spell On You" performed by British musician Jeff Beck featuring Joss Stone.