Santoni Edited by Marco Zanini is a selection of garments that stems
from the desire to slow down meaningless multiplication with a concise
series of classic items that have been edited in shapes, materials and
colors.
The edit builds a system which over time can further expanded and
redefined. It includes tailored outerwear and sportswear, knitwear, small
accessories, shoes, bags. It is composed of a series of staples, for men
and for women, from the double-breasted double-face coat to the
quilted coat, from the zipped-up blouson to the sculpted blazer, from
the cardigan to the sturdy lace-up. Unexpected details and surprising
linings create a new balance: a beaver coat hides a technical inside, a
severe duster is cut in opulent satin, boxy jumpers come in acidic hues
and elastic bands close sleek pumps.
Quality, excellent craft, sense of color - the lasting characters of
Santoni - are the guidelines that define the project. Materials are
precious: Alpaca, Japanese wools and cottons, silk satin, cashmere,
camelhair, checked wool, wool-silk, silk-viscose, breitschwantz, beaver,
treated shearling, crocodile. The color palette mixes classic tones of
blue, black, burgundy, camel, brown, ink with offbeat touches of pink,
oily yellow, turquoise.
The viewpoint is radical: subdued, fashion-free luxury as proposed by
an author, Marco Zanini, who is used to create fashion and who is now
committed to create garments with no expiry date, designed to meet
specific functions and occasions.
EDITED - Milano is the editorial project conceived for the debut of
Santoni Edited by Marco Zanini. A choral work in every respect, is
stems from the collaboration between British photographers Hill and
Aubrey, creative agency Pomo, Marco Zanini and Angelo Flaccavento.
It mixes a documentary survey into the city of Milan with still life and
fashion shoots that enhance the exquisite, internationally Italian spirit
of the collection, its soft and introspective elegance. Milan is the center
of Edited, the book as well as the collection. A city of muted colors
and hidden gardens, of severe simplicity and shy gentleness, it offers
both the pretext and the context to the whole operation. EDITED -
Milano is the visual and emotional sum of the values that characterize
this effort.
Photos © Santoni.
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