Saturday, September 29, 2012

Just Cavalli Flagship Store Opening Party (sep 21st 2012, Milano)

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The opening event for the Just Cavalli flagship store in Milan, Corso Matteotti, 18, at the entrance of Via Montenapoleone, was held during Fashion Week, on september 21st.

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The store, which covers a surface of 450 square metres, is spread over two floors and carries the women’s and men’s prêt-à-porter collections as well as accessories, earrings, jewels, watches and underwear.

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The women’s accessories are displayed on the groundfloor, as are the menswear, men’s accessories and a wall display entirely devoted to denim. A bridge area exclusively for t-shirts has been created. The first floor will host the womenswear collection, complete with accessories and underwear.

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A VIP room dedicated to female clients is complete fitted out in an antique mother of pearl boiserie with the mirrors and carpet made from the iconic materials of the Just Cavalli brand. The flooring is made from a mother of pearl stone, while the walls feature panels in grey, pearlescent and bronze cement.

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The main entrance is framed by a concrete doorway while the windows are personalised with metal python print screens. The two floors are connected by a crystal elevator and the original dark stone stairwell in the original historic building that hosts the boutique, which winds up to the first floor decorated with a luminous Just Cavalli python effect.

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The party, in collaboration with Radio DEEjay, was participated by artists such as Azealia Banks, performing for the first time in Italy exclusively for Just Cavalli, Marracash who warmed up the crowd with his hits and Solange Knowles who excited the Galleria del Toro and for one night transformed it in a Cavalli Club with her live dj set.
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Daniele Cavalli

Celebrities such as Sharon Stone with her partner Martin Mica, Melissa Satta, Nadege, Filippa Lagerback, Federica Panicucci, Jane Alexander, Paola Maugeri, Paola&Chiara and Malena Costa attended the event.

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Solange Knowles

99 Melissa Satta in Just Cavalli @ Just Cavalli Boutique Opening 21-09-2012 Milan
Melissa Satta in Just Cavalli

99a Anne Vyalitsyna in Roberto Cavalli  @ Just Cavalli Boutique Opening 21-09-2012 Milan
Anne Vyalitsyna in Roberto Cavalli

b Azealia Banks in Just Cavalli SS13 performing @ Just Cavalli Boutique Opening 21-09-2012 Milan (1)
Azealia Banks performing in Just Cavalli S/S13

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Roberto Cavalli & Pina and Diego of Radio DEEjay

b2 Daniele Cavalli and Malena Costa in Just Cavalli  @ Just Cavalli Boutique Opening 21-09-2012 Milan
Daniele Cavalli and Malena Costa in Just Cavalli

b3 Federica Panicucci in Roberto Cavalli and Eva Cavalli  @ Just Cavalli Boutique Opening 21-09-2012 Milan
Federica Panicucci in Roberto Cavalli and Eva Cavalli

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I wore a black/gold dress, Alexander McQueen Angels & Demons scarf & velvet studded pumps.

All unmarked pictures courtesy of Cavalli.

How do you like the store? Which looks & details are your favourites?

6 comments:

  1. I love the "pink lion" dress & stairs. It is Italian Cavalli - perfect. If it was in other country's context though, I am not sure it would be so good! :)

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  2. Why do the animal prints look so awesome! OMG! I want a piece!!!! :)


    ~Chai
    http://chenmeicai.blogspot.com
    http://lookbook.nu/chenmeicai

    ReplyDelete
  3. Hi,
    Followed you here from IFB - great site.
    Can't stress enough how awesome Solange's heels are!
    Kieron
    http://www.kcsmanblog.blogspot.co.uk

    ReplyDelete
  4. cute pics!

    I'm following u now
    would love if u could do the same

    http://rnrfairytale.blogspot.com/

    xoxo

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  5. Love all the leopard print. Looks like another fun event!

    ReplyDelete